Tricks to Improve your Visibility with Google My Business

Google My Business is a great tool as it allows you to monitor your business profile on Google Maps and in Google local search results! Visibility on Google my business through SEO Company Austin can be of great help to your business.

With this free platform from Google you can add your contact information, your business hours, include photos and interact directly with your current and potential customers and, in this way, manage your online reputation. Therefore, if you manage to master it, you will be able to attract the ideal audience for your business.

So far, so good, but how can it be possible, then, that a competitor with fewer products and services than you, or worse, of lower quality, appears in the search results first than you? This is annoying and frustrating! So, here are our best tricks to improve your visibility on Google My Business. They are very simple and we are sure that they will give you very good results!

1. Make it easy for you to communicate with your current customers and potential customers to improve your visibility on Google My Business, use the messaging function to send them text messages!
2. Add a photo with multiple people as your first image to help your audience identify with your company. People want to connect and work with other flesh and blood people!
3. Add at least three images for each category of the backend: Interior, Exterior, and Equipment.
4. Make sure your business hours are complete on your Google My Business listing. In fact, make sure that each required field has the corresponding information.
5. If your business is a restaurant, add the main dishes, or better yet, the entire menu, with their prices. People want to know if it’s too expensive or if you have healthy options. In short, providing information to your customers will make them already have an idea of ​​what they want before calling or going to your premises!
6. Post regularly to gain relevance on Google. People want to know that your company is a leader and is aware of what is happening in your business niche, it is a way to help you increase your visibility in Google My Business.
7. Solicit feedback from real customers to gain the trust of other customers. According to data from Moz, a search engine optimization (SEO) strategy tool, 87% of consumers trust online reviews as much as personal recommendations.
8. Guide your customers to reply to your review or comment with the most important keywords. You can ask them the following questions to make the process easier:

• What kind of service or products did you get from us?
• If you have several locations, in which store?
• How did we do it?
• What did you like about doing business with us?
• Have you tried our other products or services?
• Who helped you?
• How do we compare to other businesses that offer similar products or services?
• What recommendations can you give other customers about our business?

9. Always respond to every review, no matter if it’s positive or not so positive.
10. Ask your own questions, but from a different account. How? Google allows you a Questions and Answers section in your Google My Business profile and you can use it to answer the most common questions or doubts in the sales process. You will be paying the customer’s curiosity! But please, make sure they are relevant and useful questions!
11. Use Local Falcon. This is a tool that allows you to identify how you appear in Google Maps searches and track the keywords that customers use to search for you, identifying them by geographic area, which gives you an idea of ​​how you rank in a city or area specific.
12. Consistency is key and even more so in your company’s name, phone number and address listings (known as NAP listings). This information must be consistent throughout the internet. Creating these directory listings for different websites with consistent information ensures that your ranking on Google Maps is also influenced.
13. Having multiple phone numbers for your company hanging around is not the best practice. Try to correct this as soon as possible. But in the meantime, a quick remedy to this situation is to add an “additional phone numbers” section with all those numbers lying around.
14. Make sure your local directory listings – name, address and phone number – are consistent across the Internet. To do this, you can create a dedicated page on your website where you have a list of each link and request their indexing in the Google Search Console. You can also use a tool like the Omega indexer to submit them to Google.
15. Use the “Citations”, “Driving Directions” and other options of Google Maps to manipulate and increase your presence on the Internet. This is an indirect way to advertise and improve your ranking in Google search results.
16. If, as it may happen, your competitors are inserting spammy keywords into their Google My Business profile names, report the real name of the business by clicking “Suggest an edit”.
17. Make sure your website supports the locations you want to appear on. For example, if you want to appear in the results for “Best Plumbers in San Juan”, your website should have a page about that. Failure to do so can negatively affect your presence on Google Maps.
18. Analyze the categories your competitors use and are giving them results on Google Maps and consider changing yours to reflect that new information.

This is a good time to redouble your efforts regarding your visibility in Google My Business and take advantage of the many advantages that this tool offers to increase the presence of your business on the web. Do you agree? Leave us your comments and tell us which of these strategies you will put into practice!